Users will soon have a new feature that allows them to reduce the quantity of AI-made media appearing in their timelines. This move comes as the platform announced that it now features more than 1 billion AI videos.
Testing and Rollout
This change is in a pilot phase over the following weeks before a full-scale rollout. This shift aligns with a increase in content created by AI, spurred by recent AI video creators.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the most rapidly expanding content creators on another major platform exclusively feature clips produced artificially. A large amount of this output is classified as “AI slop”, a phrase for substandard, factory-style content that is typically absurd or surreal.
“We know from our community that a lot of users appreciate content made with AI tools, ranging from digital art to informative clips, and we aim to provide users the power to adjust the amount of that, according to their own likes,” stated a company executive.
Volume and Proportions
The service shared that there are now 1.3 billion videos on its service labeled as made with AI. In total, more than 100 m pieces of content are uploaded to the app daily, making AI-generated material a relatively small portion of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the level of AI-generated videos they see by opening the “manage topic” option in the application and choosing the AI content topic. Other topics that currently be adjusted under the tool cover news, fashion, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines mandate users to identify convincing artificially created content, and it prohibits dangerous AI impersonations of well-known individuals or critical incidents. Any believable AI-generated clip that is without a tag can be removed under its community policies.
Furthermore, the platform will henceforth apply an “AI-made” label to content produced via its built-in AI features, or detected by an collaborative effort for spotting content made by AI. This step is intended to deter users from attempting to bypass the labeling process.
Educational Initiatives
The company is also introducing a $2 million educational fund for specialists and institutions to develop educational content about using AI responsibly. This project will support educational bodies focused on training coding and technology.
Content Safety Approach
The video-sharing app has defended its content review process, following controversy over plans to lay off numerous content moderators in Britain. The company is expected to eliminate 439 jobs in its user protection division in London, with trade unions and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A company official clarified that people-led review would still have a role, but AI can safeguard staff by eliminating the most graphic content ahead of it gets reviewed by staff. TikTok stated a notable drop in disturbing and violent content seen by safety staff over the previous year due to intervention by its automated systems.
“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
